To continue that legacy in 2015, the DEW and Doritos brands are launching PWRUP, a unique, always-on gaming program via in partnership with PlayStation ®, offering access to games and the ability to redeem value and in-game rewards all year long. What’s changed in this year’s promotion, and why did you make the changes?įor over a decade, Mountain Dew ® and the Doritos ® brand have partnered with iconic titles and gaming systems to give gamers exclusive in-game rewards and value that enhance the in-game user experience. You’ve had a successful history with Mountain Dew/Doritos and videogaming promotions in the past. Each quarter, the featured game and content will change.Īlexis Stoll, brand manager for Mountain Dew, spoke with listdaily about the promotion and how it will unfold. By purchasing Mountain Dew Game Fuel or select Doritos products on Amazon, fans will receive a unique code to redeem in-game content through the PlayStation ® Store. This also marks the first time the Dew and Doritos brands will offer gamers code redemption throughout the year. This time, the promotion isn’t limited to the fall time period: For the first time ever, Mountain Dew ® Game Fuel Citrus Cherry will be available through online retailers all year long. Continuing that legacy, the Dew and Doritos brands are launching ‘PWRUP,’ a unique, always-on gaming program via in partnership with PlayStation ®, offering access to games and the ability to redeem value and in-game rewards all year long. For over a decade, the Mountain Dew ® and the Doritos ® brands have been giving gamers exclusive in-game rewards, solidifying that connection between gaming and snacks. “And not only can Swarm AI generate more insightful results, the process is faster, which is perfect for something as time-sensitive as Super Bowl ads.The visceral connection between gamers, snacks, and sodas is so strong that it has not escaped the notice of major brands. “With Swarm AI technology, we can more accurately predict how populations will react to media than old-school methods like polls or focus groups,” says Dr. “But I’ll really be impressed if it turns out the AI was able to factor in the difference between mental state of a group of NFL fans participating in a mid-week swarm and that of a nation of chip-stuffed, beer-infused football maniacs on game day.” “The concept of swarm intelligence is incredibly cool,” said Margaret Johnson, Chief Creative Officer of Goodby Silverstein& Partners, the agency behind the winning commercial. Dew Ice” past stiff competition from M&Ms and Pringles to be deemed “Most Talked About.” The chip and soda collaboration was given an overall grade of “A” by the swarm, and received high marks across the ADPLAN criteria. The combination of these four legendary performers was enough to carry “Doritos Blaze vs Mt. The 60 second spot features Oscar winner Morgan Freeman and Peter Dinklage lip-synching to Busta Rhymes and Missy Elliot in an epic battle accompanied by the hashtags #spitfire and #icecold. Dew Ice,” to announce the arrival of two bold new flavors. While researchers at Unanimous say their technology foresees a close game between the Patriots and Eagles, their findings reveal a clear winner for the best advertisement of the day.ĭoritos and Mountain Dew teamed up for “Doritos Blaze vs Mt. The system was used to compare the effectiveness of advertisements that will be shown during the Super Bowl, assessing them on six criteria (Attention, Distinction, Positioning, Linkage, Amplification and Net Equity ) to determine their overall success. For the Super Bowl advertising study, researchers used a special framework inspired by Northwestern University’s Kellogg School of Management ADPLAN rating system. Swarm AI technology works by combining the wisdom, intuition, and intelligence of human populations with AI algorithms to create optimized insights. But this year, Unanimous has also turned the power of its predictive intelligence tool onto the advertisements that will accompany today’s big game. Last year, the Silicon Valley company correctly predicted TIME’s Person of the Year for the 2 nd consecutive year, and the exact final score of Super Bowl 51. ![]() ![]() Unanimous AI has often made headlines by using its Swarm AI technology to accurately forecast the outcome of events like the Oscars and the Kentucky Derby Superfecta.
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